By September 2021, Pink Diesel stepped into the spotlight with its debut at the Goodwood Revival Festival, bringing its bold personality to an iconic British event. This was the first time the public truly felt the brand’s energy—and they loved it.

Following the success of the pop-up Covent Garden Rosé Wine bar, Co-Founder Amy left her job to take the business into a higher gear!

That chapter unfolded quickly. By December 2022, Pink Diesel had climbed to new heights — literally — launching in the Alps with JACK’S Bar in Méribel and exclusive private chalet residences. Après-ski turned pink.

June 2023, Pink Diesel launched in Norway’s Vinmonopolet, expanding the brand’s footprint across Europe.

By April 2024, Pink Diesel was pouring at the Epsom Derby, elevating race weekend with its signature rosé.

Pink Diesel was selected as the exclusive Rosé wine provider for Keith Prowse, the Official Hospitality Partner of Wimbledon. Our Rosé was served across all hospitality areas, including bars, restaurants, and members' enclosures. This achievement is especially significant, as it was secured through a blind taste test that recognised the exceptional quality and character of our Rosé, further solidifying Pink Diesel’s place among Britain’s most prestigious summer events. In 2025, Pink Diesel secured this listing for the second consecutive year—once again won on the strength of a blind taste test.

In April 2025, Pink Diesel launched with Ocado, bringing the bottle that started it all directly to households across the UK.

For the second consecutive year, Pink Diesel was selected as Keith Prowse’s exclusive rosé wine supplier to the Wimbledon championships 2025. Once again winning a blind taste test and reaffirming our consistent quality among competitors.