By September 2021, Pink Diesel stepped into the spotlight with its debut at the Goodwood Revival Festival, bringing its bold personality to an iconic British event. This was the first time the public truly felt the brand’s energy—and they loved it.

In June 2022, commitment turned into action. Co-founder Amy left her job and even her Covent Garden rosé bar behind—disappearing to London for a month to pour everything into building Pink Diesel’s next chapter.

That chapter unfolded quickly. By December 2022, Pink Diesel had climbed to new heights — literally — launching in the Alps with JACK’S Bar in Méribel and exclusive private chalet residences. Après-ski turned pink.

June 2023, Pink Diesel launched inNorway’s Vinmonopolet, expanding the brand’s footprint across Europe.

In July 2023, Pink Diesel secured its place as the sole rosé wine supplier of Wimbledon, served across all members’ bars, enclosures, and hospitality areas. A monumental win for a young, independent brand.

By April 2024, Pink Diesel was pouring at the Epsom Derby, elevating race weekend with its signature rosé.

In July 2024, the brand returned for its second year as Wimbledon’s exclusive rosé wine supplier, solidifying its place among Britain’s most prestigious summer events.

In April 2025, Pink Diesel launched with Ocado, bringing the bottle that started it all directly to households across the UK.